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& Customize Q Do things that don't scale ~Develop skills and knowledge DA Repurpose, repair Infuse joy, memory, meaning Develop independence from marketing and trends have what I want →ignore the rest apply imagination Exercise and Ethically produce Buy 2015-05-03a access materials and techniques Take advantage of economies of scale. ® Get instantiany gratification ~ support other people ☺☺ Get quick feedback on what I like/don't like Gradually expand the envelope of possibility